1. Jeff Ulbrich brings already established chemistry with Raheem Morris, Falcons
The amount of fans complaining about the Atlanta Falcons hiring a familiar face is astounding. The NFL is built on chemistry; having a head start in that area is invaluable.
Guess what? Coaches get rehired all the time. The Chiefs hired Matt Nagy back as offensive coordinator after a terrible tenure as Bears head coach. Vance Joseph was hired as Broncos defensive coordinator after he was previously fired as their head coach. There are many other examples.
This is a relationship-based league and Raheem Morris isn't the only coach looking to bring in familiar faces. The narrative that he should have hired someone he doesn't know is weird; Morris knows Ulbrich is a great coach so why shouldn't he hire him?