The Atlanta Falcons have announced that the team will finally have brand new uniforms that will be unveiled in April.
This announcement by Atlanta Falcons owner Arthur Blank and the Atlanta Falcons brings about a couple of questions.
Will, the team get a complete overhaul of the identity of the Atlanta Falcons? This would mean a new logo, and maybe a new color palette (I want to see some gold).
Also how much different will the new uniforms be from the current ones? Throughout the history of the team, the Falcons remained consistent with the design of the uniforms up until 2003. The Detroit Lions, San Francisco 49ers, and the Miami Dolphins both have followed this same course of consistency, even with new uniforms with Nike.
The thought of having new uniforms is both a great thing and a scary thing at the same. It’s great because finally after 17 years we get a refreshed look and can restock our closets with new merchandise and player jerseys.
It’s a bad thing because if the team screws up the design, then there’s a chance we are stuck with an awful design for more than a decade to follow. Just look at the New York Jets and Tampa Bay Buccaneers. To me, those two teams have gone through an awful overhaul wit their uniform design.
Buffalo Bills, Minnesota Vikings, Seattle Seahawks, Jacksonville Jaguars, and the Cleveland Browns have all had successful uniform alterations with Nike.
Before I dive into my five concepts, Arthur Blank gifted us with a hint as to what the typeface will be.
Right off the bat, I notice less spaces between the numbers. There seems to be more divites into the lettering as well. This can be heavily seen on the “T”s and “O”s. Also, the red seems a bit darker as well. Small change, but I like it.
Now, here are my five favorite concepts. Concepts are just that, concepts. Typically made by fans and have no real indication as to what the official design will be. I fully expect this list to change as April gets closer and more concepts to get put out.
5. Combining different eras
This design remains true to the current throwback jersey that is heavily popular amongst Atlanta Falcons fans. It blends together the seemingly forgotten throwback red helmet with the current logo. This uniform also seems to feature the color rush pants used by the Atlanta Falcons in 2017.
This uniform would be much better if the current Falcons logo was reverted back to the traditional logo before 2003. This would make the uniform overhaul not much different than to what we have now and could pose the least pushback from fans. This uniform is just plain and not really new.
4. Sleek and modern
This uniform screams Atlanta Falcons. From the design on the shoulder to the fonts used in the letterings and numbers. The all red uniform is my favorite of the three. It is bright, clean, simple and all-around would look great on any given sunday. The all black uniform is great, just prefer red over black in general.
I’m not too high on the number design, I have never been a fan of “un-outlined” numbers. This design seems to closely align with the new typeface found in the letter from Arthur Blank. Overall, this uniform is really really good, others are just better.
3. A simple change
Right off the bat, I don’t like this logo concept. There is way too big of a gap between the actual logo and the outline. Continuing on the logo, I love how it combines the old Atlanta Falcons to the new. Same shape as the throwback with the coloring of the current logo.
About the jerseys and pants, this red alternate jersey gives me the vibe of Ohio State. Ohio State uniforms are very clean and sleek. The red alternate could use a bit of gold on the shoulder cuff around the huge red gap though.
There is nothing I would change about the black home jersey. However, I would prefer to see all black instead of black on white. The white pants in general just don’t fit this concept to me.
2. College style
I really love these jerseys. The NFL isn’t only trying to steal college coaches, but also college uniform designs. The shoulder design gives me an LSU or an Ole Miss vibe. Maybe the collar design needs to be stretched to go all the way around instead of one-third of the way. This collar design feels like it’s 2013 again. Even with all the dislikes I have for the concept itself, this jersey would look good for the Atlanta Falcons. It just looks good and works.
Now to what I don’t like. The number and type font just doesn’t fit what I think the Atlanta Falcons should look like. I don’t like that they’re italicized. Also, the helmet seems too plain. This is the only concept I have listed that doesn’t have a stripe that runs down the middle.
1. Gold is good
My favorite. The added touch of gold is what draws me to this concept. This concept also aligns closely with the other team that Arthur Blank owns, Atlanta United FC. Not only AUFC, but the Atlanta Hawks have a yellow/gold in their color palette as well. The official Atlanta Falcons uniform may not have this much gold, but adding a touch of gold would provide a pop to the already overdone red and black palette.
This uniform does away with white in the home jersey (outside of the logo that has a gold outline around the white). The red pants don’t seem to fit, however, it seems like they would rarely be used.
This uniform also gives me the vibe as a Florida State alternate uniform.
Which concept design do you wish the Atlanta Falcons would consider? More gold or no gold? Previously used logo or an new logo entirely? Tell me what you think.