Atlanta Falcons New Era absence all but confirms a new logo is coming

Back in late January, Arthur Blank sent out a memo to all Atlanta Falcons season ticket holders to announce that the team would be getting a new look beginning in 2020. The reveal of these changes will occur this month if plans have not changed due to the ongoing pandemic.

While it has been confirmed that the Atlanta Falcons would be getting new jerseys, there has yet to be an actual confirmation regarding a new logo or not. However, the absence of the Atlanta Falcons from this year’s New Era NFL Draft hat collection leads to the belief that a new uniform is not the only change coming this month.

It’s not uncommon that the Atlanta Falcons are left out when it comes to new arrivals regarding apparel, just look at this year’s spring 2020 catalog on the official NFL store website. Sure there are new clothes for Atlanta Falcons fans, but the Falcons fans won’t be getting the headlining trends. This is not the case for not appearing in New Era’s lineup. They’re holding the release until the reveal, or a logo reveal if the full uniform reveals gets delayed due to the pandemic – if there even is a new logo.

Another point to note, the Atlanta Falcons divisional rival Tampa Bay Bucs are also absent from New Era’s lineup and they’re not getting logo change, just new uniforms. So while this could mean the Atlanta Falcons may be getting a new logo, this could also just mean the opposite, via Tampa Bay’s absence. Nonetheless, it is fun to imagine what could be in store for the reported April 14th reveal date.

The two biggest headliners regarding logos this offseason is how poorly reviewed the Los Angeles Rams new logo has become and the opposite for their inner-city counterparts, LA Chargers. While the Rams went down the route of a complete, and simplistic, redesign of their former “rams head” logo, the Chargers went down a more subtle, soft color change and has gotten positive feedback. The Chargers let go of their navy blue color palette in their logo and have placed their iconic powder blue at the forefront.

If a new logo change is in store, I would like to see something resemble that of the other bird teams (Seahawks, Ravens, Eagles, Cardinals) and feature the head of the bird and not the entire body. Leave a comment on what you wish the team would do. Keep the current one or make slight adjustments? Go to something that resembles the throwback Falcons logo? Or something we haven’t seen yet?